Product Management (PM) has emerged as one of the most pivotal elements of a business’s core strategy. Product management pertains to the management of a product/service offered by a company.

In essence, it involves the supervision and management of the entire lifecycle of a product, from the inception of the product idea and developing marketing campaigns to product delivery – Product Management encompasses everything associated with a product’s successful launch in a market. This is why the job of Product Managers is both challenging and highly coveted in the present job market.